Product Designer with 10+ years of experience in digital products and scalable design systems.
Vibecoding nowadays and scaling with AI power. I help teams turn complex ideas into user-friendly solutions by creating design systems that drive consistency, efficiency, and growth always balancing user needs with business goals.
Alp Yaprak
Principal Product Designer
Design expertise
A decade of shaping products — from early-stage wireframes to full-scale design systems.
DESIGN
RESEARCH
PROCESS
DEV & TOOLING
EMERGING
Work history
10+ years across fintech, SaaS, e-commerce — building products, leading teams, and founding studios.
2025 – Now
Freelance collaboration on design system architecture and iterative product updates — supporting the team with component structuring, token governance, and design-to-dev handoff.
2023 – Now
Building a design system management SaaS with Figma plugin and MCP integration. Shipped three-tier token architecture and AI-assisted workflows used in active early-adopter cohort.
2023 – 2024
Co-founded a product design studio serving international clients. Shipped 10+ digital products across fintech, e-commerce, and health — and released 3 proprietary AI-powered mobile apps.
2022 – 2025
Led product strategy and design for a super app from roadmap to production launch. Built a design system from scratch that cut handoff time by ~40% and ran competitive analysis across 6 direct competitors.
2021 – 2025
First design hire. Built product structure and assembled the first product team, then led end-to-end design — from user journey mapping to a production-ready design system.
2015 – 2021
Design projects spanning B2B SaaS, e-commerce, and mobile across multiple industries. Worked with studios including Smaller Studio and GrowthYouNeed.
Selected Projects
Highlights from my product design journey — thoughtful solutions shaped by user research, iteration and close collaboration with engineering teams.
