I design things, then I build them too.
I'm Alp, based in Berlin. At Peec AI, I design and build features that help brands understand how they show up in AI search. I've been designing for about a decade, from bad startup logos to good Figma files, and lately I can't stop thinking about what AI is doing to the way I work.
I'm not sure "designer" is the right label anymore. I only really know how good something is once it's a real, working product. That full loop, from the first conversation to the thing that actually ships, is where I come alive.
Outside of Peec, I'm building tokenhaus, a platform that teaches product designers design tokens and systems from first principles, plus free Figma plugins for the community. I'm also vibecoding Vibehaus, a native macOS app for people who build with AI. And I partner with founders as a design lead: shaping core flows, fixing broken systems, and helping teams ship fast without letting the details slip.
What I'm looking for
I take on a few new collaborations each quarter. Here's what makes one click for me:
- End-to-end ownership: from the first conversation to the thing that actually ships.
- Real autonomy: paired with a team that genuinely cares about its craft.
- Hard problems: I do my best work when something is actually challenging.
- People who care: about the product and the people using it, down to the details.
I won't pretend I fit neatly into a job description. But if you want someone who cares about the whole picture, the design and the code, the strategy and the pixels, we'll probably get along.
Sounds like a match? Let's talk.
A free plugin I made
A small way of giving back to the community I learned from. It's free, and 800+ designers already run it.
tokenhaus - Variable Import/Export with Links
FreeFigma Community plugin
Export your Figma variables and bring them back without losing a single alias. The part most plugins fumble: the links between variables survive the round trip, so your tokens stay intact when you move them across files.
Experience
For about a decade I've been working as a product designer, across international studios, early-stage startups, and a couple of years running my own studio and products.
2026 – now · Senior Product Designer at Peec AI
Product design for Peec AI, an analytics platform that tracks how brands surface across ChatGPT, Perplexity, and Gemini. Working with the founding team on core workflows and shipping features end to end.
2025 – 2026 · Product Designer (Contract) at KonvoAI
Contract support on design-system architecture and iterative product updates, covering component structuring, token governance, and design-to-dev handoff.
2023 – now · Founder at tokenhaus
Building tokenhaus, a learning platform for product and UI/UX designers, and shipping free Figma plugins for the community alongside it.
2023 – 2024 · Co-founder & Design Director at WebGround
Co-founded a product design studio for international clients. Shipped 5+ products across fintech, e-commerce, and health, plus three proprietary AI mobile apps.
2022 – 2025 · Head of Product at theCodeBase
Led product strategy and design for a super app from roadmap to production. Built a design system from scratch that cut handoff time by around 40%.
2021 – 2025 · Principal Product Designer at topluyoruz
First design hire. Built the product structure, assembled the first product team, and led end-to-end design from journey mapping to a production-ready design system.
2015 – 2021 · Product Designer at Freelance & Contract
Design work across B2B SaaS, e-commerce, and mobile in multiple industries, with studios including Smaller Studio and GrowthYouNeed.
Tools
Methods, tools, and the bits I'm leaning on day-to-day, from design systems to AI-assisted dev.
Design
Design Systems · Design Tokens · Interaction Design · Visual Design · Information Architecture · Prototyping · Accessibility
Research
User Research · Usability Testing · Competitive Analysis · Product Metrics · OKR / KPI Tracking
Process
Product Strategy · Design Sprints · Agile / Scrum · Stakeholder Management · Cross-functional Collab
Dev & tools
Figma · FigJam · HTML / CSS · Design-to-dev Handoff · MCP Integrations · Cursor · VS Code
Emerging
AI-assisted Design · Vibecoding · Prompt Engineering · Claude
